There’s a nasty rumor going around. Maybe you’ve even heard it yourself.
“The voiceover industry is way too saturated for anyone to become successful.”
Well, let’s consider some numbers.
- The eLearning industry reached over $50 BILLION (with a B) in revenues in 2016. Each one of those projects required a narrator.
- The Audiobook industry is currently valued at over $3.5 BILLION and is reporting triple digit growth into 2017. Each audiobook needs someone to voice it.
- The Video Game industry hit revenues of a staggering $91 BILLION in 2016 alone with new subcategories popping up all the time. And yep, those characters needs voices.
You see where I’m going here. Because voiceover is an integral part of these growth industries, there is more work popping up all the time — more than enough for all of us to stay busy and well fed.
However, that’s not to say that competition isn’t fierce, and that you need to be smart about how you present yourself so you stand out from the crowd.
The Biggest Mistake New Voiceover Talents Make
It’s easier than ever for someone to buy a $50 USB microphone, throw together a website and a quick demo and call themselves a “voiceover talent”.
But the truly successful talents don’t look at voiceover as a “get rich quick” scheme. They realize that, like all good things, you can’t short change success. You have to devote time and energy to (at least) these 3 critical areas:
- Your recording setup: Your microphone, DAW (digital audio workstation), and the room you record in have to be able to produce a top-quality product.
- Your reading ability: How you interpret copy, where you pause and breathe, your inflection, and your ability to “sell” (no matter what you’re reading) are imperative.
- Your marketing plan: Here’s the real juice. You can have the best website, most killer demos, and interpret copy better than Morgan Freeman. But if you don’t know how to let the right people know all this, you won’t make a dime.
If you try to do all of this yourself without any guidance (at least in the beginning), there’s an excellent chance that your voiceover career will never take off, and you’ll find yourself still stuck in your dumb day job, wondering what went wrong.
The 3 Ways A Voiceover Coach Can Help You
A good coach and mentor gives helps you in several ways.
First, a good coach is able to see things about you that you never would.
When I first started working with my coach, I thought I had my reads down pat and was ready for anything…
…until I was told I had an accent.
To me, this was ridiculous. But growing up in the midwest, we tend to develop a type of twang that we’re unaware of. I didn’t realize this until my coach pointed it out. And because I didn’t have a region-neutral voice, I was less likely to get national work.
I worked on fixing it every single day for months, and with some guidance, was able to even hear it in the moment as I talked. As the accent went away, more gigs started showing up. Had I not been working with my trainer, it’s unlikely I would have been unaware of this little land mine and my career would have paid the price.
Next, a good coach gives you structure.
If you try to figure out every little step on the path to success, you’re inevitably going to miss several important key points…ones that could spell the difference between success and going back to a life of “do you want fries with that?”
Good coaches are able to create a framework that tells you what to do and when. All you have to do is follow what they tell you to do.
Finally, a good coach does one sneaky little, under-the-radar thing you would never expect…ensures that you BELIEVE IN YOURSELF.
Every entrepreneur (and yes — voiceover talents qualify as entrepreneurs) goes through a confidence crisis at one point or another. Even the top billionaires on the planet doubt themselves from time to time.
When you’re first starting out, you’re going to be SO excited about the potential. You see dollar signs. You envision the freedom of working for yourself.
But as soon as you hit the first rejection or any kind of wall of uncertainty, a little thing called “self-doubt” creeps in.
You begin to wonder if you’re really good enough to be successful at voiceover.
And if left unchecked, those little thoughts build up and turn into negative (and limiting) beliefs about yourself.
But by having a good coach, a funny thing happens. When you make the investment in someone who train you how to do what you want to do, you subconsciously tell yourself “now I’m going to succeed because someone who’s been through this is helping me!” It’s like buying an insurance policy for when times get rough. You can simply relax and know that someone’s got your back.
That means you’ll spend less time worrying IF you can do it…and just simply DOING IT.
How have coaches helped you in your voiceover journey? Let us know by leaving a comment below!